Michelin Group continues its strategy to strengthen its position in the off-road mobility sector and has announced a renewal of its brand portfolio for track systems, industrial wheels, and professional tires. At the heart of this evolution is Michelin Bibtrack, the new brand name for track systems previously marketed as Camso. Through this move, Michelin aims to expand the presence of Michelin Bibtrack across the agricultural, industrial, and construction sectors while further reinforcing the Group’s global identity.
As part of this process, all track systems formerly sold under the Camso brand will now be marketed as Michelin Bibtrack. However, the change is limited to branding and does not affect the products themselves. Consequently, there will be no modifications to performance, technical specifications, manufacturing processes, or quality standards. Therefore, customers and operators will continue to benefit from the same proven solutions and reliability that have characterized the brand over the years.
Furthermore, industrial wheels and tires currently marketed as Solideal by Camso will be rebranded as Solideal by Michelin, while the specialized tire maintenance service Solideal On-Site Service will become Solideal On-Site by Michelin.
According to Michelin, the transition will be carried out smoothly and without operational disruptions, ensuring continuity for customers, distributors, and partners. At the same time, the company aims to strengthen product recognition across key markets. Ultimately, Michelin seeks to leverage the strength of its global brand while preserving the performance, reliability, and user experience that customers already know and trust.
Michelin Workxbib Arrives for High-Capacity Trailers
Alongside the renewal of its off-road portfolio, Michelin has introduced the new Michelin Workxbib tire. It is specifically designed for trailers operating in demanding conditions and carrying heavy loads.
The new tire was developed to meet the needs of professional operators who require strength, durability, and productivity. In particular, it targets applications where reliability and performance are critical. Thanks to its robust construction, Michelin Workxbib delivers consistent performance in intensive working environments.
Moreover, the tire is engineered for high-load trailer applications across a wide range of industries. As a result, it helps operators improve efficiency while maintaining operational reliability.
With the launch of Michelin Workxbib, the French manufacturer further strengthens its position in the off-road tire market. At the same time, it expands its portfolio of solutions for professional and heavy-duty machinery. Overall, the new product reflects Michelin’s commitment to developing innovative, high-performance tires that support productivity, efficiency, and long-term durability.
